
Legendas de vídeo: como criar e por que fazer?
Quando profissionais de marketing inserem vídeos na estratégia digital para as marcas, eles avaliam inúmeros fatores. Entre eles, o contexto de consumo dos conteúdos, pois, arquivos audiovisuais demandam maior tempo e atenção do cliente e, pensar em estratégias, como as legendas de vídeo, podem ser uma otimização.
E, todo esse cuidado se justifica com o crescimento no consumo do formato — a Cisco aponta que, em 2017, os vídeos foram responsáveis por 59% de todo o tráfego da internet, além de projetar que formato deve chegar a 79% até 2022 —, o que torna determinante entender e aplicar ações para otimizar os resultados e potencializar o impacto da mensagem veiculada.
Por isso, o post de hoje aborda as legendas de vídeo, um recurso importante que deve ser considerado na estratégia da sua empresa! Confira os porquês e como aplicar nos tópicos a seguir.
Motivos para legendar
Conforme divulgado pela Digiday, em 2016, dos vídeos assistidos no Facebook, 85% deles são vistos sem áudio. O que faz sentido ao pensar que, em movimento ou no ambiente de trabalho, rotina comum às pessoas ativas economicamente, são poucas as ocasiões que se tem a comodidade para escutar um vídeo.
Ou seja, há coerência que, no decorrer do dia a dia das pessoas, entre uma estação ou outra, a passagem de um cômodo a outro, nos minutos de café, tudo seja visto em silêncio. O que torna das legendas de vídeo uma otimização da experiência do cliente.
Benefícios das legendas
Assim, legendas de vídeos tem ganhos de mercado muito evidentes, pois, por um lado consegue adaptar o conteúdo às situações adversas dos usuários que não contam com a comodidade para assistir com áudio.
De outro, há 28 milhões de pessoas surdas no país, de acordo com estimativa de 2015 da OMS (Organização Mundial de Saúde), um público negligenciado que tem nas legendas (e aqui entende-se também as em Libras, pois, nem todo deficiente auditivo é fluente em português), uma forma de inclusão.
Ou seja, com as legendas de vídeo, o conteúdo da marca passa a ter maior alcance, ser acessível e, por consequência, oferecer uma experiência de consumo melhor.
Inserir legendas de vídeo
Para que a mensagem do vídeo possa ser passada em todo o seu potencial, é importante entender o papel fundamental da construção semântica e narrativa que as imagens precisam executar, a fim de darem suporte à legenda e vice-versa.
As legendas de vídeo podem ser colocadas a partir de ferramentas nativas, como as existentes no Facebook e Youtube, ou pode ser uma tarefa delegada à produtora de vídeo.
Para as empresas que querem se aventurar em legendar, é importante frisar que este é um passo pós-edição e que é preciso transcrever o vídeo e alinhar o texto às falas. As ferramentas nativas são automáticas, mas também mais propensas a erros, que podem ser corrigidos na própria ferramenta.
Entre os softwares mais simples de utilizar disponíveis no mercado, vale a pena testar o Open SUbtitle Editor, Jubler, Subtitle Workshop, além do conhecido Adobe Premiere Pro e o Hand Talk (legenda em libra os vídeos que contenham legenda em português).
E se depois de todas essas informações você estiver em dúvida se é melhor internalizar a tarega das legendas de vídeo ou delegá-la para um parceiro especializado, não deixe de acessar o post Produção in house ou contratar uma produtora: qual o ideal?.
Aproveitando que você chegou até aqui, dá uma olhadinha no nosso showreel, nele tem alguns trechos dos vídeos que já produzimos:
Albert
27 de outubro de 2022 00:22Sarışın kızlar alışılmadık derecede doğası gereği çok
güzel. Çok seksi ve inanılmaz derecede çekici. Onların çekici formları herhangi bir adamı
memnun edebilir. Bir sarışınla seks yapmak bir zevktir, çünkü onlar için en önemli şey
Kwik e mart t shirtşlerine zevk vermek ve elbette sarışın porno izlemekten, seksten çok zevk almaktır.
Lavon
27 de outubro de 2022 04:57Trimax Gerçek Porno. Added by wattmin on 00:00. 00:00.
meltem ışık amınnı sıkteren ensest altyazılı gözleri bağlı kızı başkasına siktirdi Trimax
Gerçek Porno kız eve.
my site; Internete yeni düşen filmler
Tracy
18 de novembro de 2022 21:4813 Her fırsatta üvey annesini sikiyor 0 görüntülenme.
Konulu porno içerikli bu porno da, çocuğun babası şehir dışında
olduğundan dolayı, makyaj yapan üvey annesini rahatsız
edip, onunla.
my webpage … hemşire sekreter polis sikişi
Denisha
19 de novembro de 2022 23:56Eş dizimi sözlüğü: derlem tabanlı bir uygulama/ Bülent Özkan.
hastalığı ○ tıp Anne ve babadan çocuk- birleşme ○
Birleşmek işi. anal bitim-.
Also visit my web page Türk erotik tv film izle 2017 filmleri
rama
10 de dezembro de 2022 10:02whoah this blog is wonderful i really like reading your articles. Keep up the great paintings! You realize, a lot of people are hunting round for this info, you could help them greatly.
https://www.philadelphia.edu.jo/library/directors-message-library
파워볼사이트
22 de dezembro de 2022 03:45Anyone else felt the value just like me?
https://power-777.net/
rama
1 de janeiro de 2023 03:29whoah this blog is wonderful i really like reading your articles. Keep up the great paintings! You realize, a lot of people are hunting round for this info, you could help them greatly.
https://www.philadelphia.edu.jo/deanships/deanship-of-scientific-research-and-graduate-studies/graduate-studies
Petra
3 de janeiro de 2023 10:45Üvey annesine sokan çocuk porno vıdeolarını ücretsiz izle.
üvey annesine sokan çocuk sikiş filmleri oYoH ile izlenir, kesintisiz seks merkezi.
OY KATEGORİLER VIDEO ARA.
my website … Big butt mature Porn Videos XXX Movies
rama
4 de janeiro de 2023 22:19https://www.philadelphia.edu.jo/library/directors-message-library
rama
5 de janeiro de 2023 08:51I have read so many posts about the blogger lovers however this post is really a good piece of writing, keep it up
https://www.philadelphia.edu.jo/library/directors-message-library
lina
19 de janeiro de 2023 19:13I have read so many posts about the blogger lovers however this post is really a good piece of writing, keep it up
https://www.philadelphia.edu.jo/library/directors-message-library
Authell
26 de janeiro de 2023 04:51cialis 5mg online Helicobacter pylori is it a novel causative agent in Vitamin B12 deficiency
Authell
29 de janeiro de 2023 07:43Monitor Closely 2 fostamatinib will increase the level or effect of posaconazole by P glycoprotein MDR1 efflux transporter buy zithromax online usa
Authell
30 de janeiro de 2023 12:20I did Femara without monitoring and was successful after 4 rounds clomid over the internet ChIP analyses revealed significant enduring dysregulation of repressive marks such as H3K9me2 at the promoters of THC altered genes
Howard
23 de fevereiro de 2023 14:38Howdy! Someone in my Myspace group shared this website with us
so I came to give it a look. I’m definitely
loving the information. I’m book-marking and will be tweeting
this to my followers! Excellent blog and terrific design and style.
Check out my website – Your Complete Guide to GPT Cash Machine
trauche
18 de março de 2023 07:33In a statement issued after the Manhattan lease was announced, Sen clomiphene citrate 50 mg for men
mp3 juice
25 de março de 2023 10:49302947 843171you use a wonderful weblog here! do you want to make some invite posts on my weblog? 599652
HarryCoemi
4 de abril de 2023 18:54Tips clearly taken..
[url=https://service-essay.com/]term paper writing service near me[/url] paper writing service for college [url=https://custompaperwritingservices.com/]paper writing service best[/url] paper writing service for doctors
HectorPlope
9 de abril de 2023 06:20You expressed that perfectly!
portrait of a writer essay write my java code for me how do i check if my essay has plagiarism
ErnestWHACK
9 de abril de 2023 06:48Regards. I value this.
where to buy essay online [url=https://seoqmail.com/]buy essay online cheap[/url]
ScottUnpak
10 de abril de 2023 13:23Thanks a lot, Lots of posts.
online casino tennessee [url=https://bestonlinecasinoreal.us/]online casino malaysia[/url] rsweeps online casino 777 download
NathanTus
10 de abril de 2023 15:50You said it very well..
academic essay writers someone to write my essay help me write a cover letter for my resume
Oscarsprarp
13 de abril de 2023 19:16You have made your stand quite nicely!!
[url=https://domyhomeworkformecheap.com/]coursework writing service uk[/url] do my homework [url=https://domycollegehomeworkforme.com/]i can t do my homework[/url] do my french homework for me free
HaaryCoemi
13 de abril de 2023 19:41Terrific forum posts. Regards.
[url=https://domyhomeworkformecheap.com/]idk how to do my homework[/url] buy coursework [url=https://domycollegehomeworkforme.com/]coursework writing uk[/url] homework
Oscarsprarp
14 de abril de 2023 17:40Nicely put, Thanks a lot.
[url=https://quality-essays.com/]where can i pay someone to write my essay[/url] pay to write an essay [url=https://buyanessayscheaponline.com/]buy an essay online reviews[/url] buy a essay
HaaryCoemi
14 de abril de 2023 20:39You said it perfectly.!
[url=https://essaywritingservicehelp.com/]pro essay writing service[/url] best paper writing service [url=https://essaywritingservicebbc.com/]essay writing companies[/url] essay writing service uk
HaaryCoemi
15 de abril de 2023 21:36Regards, I value it!
[url=https://writingpaperforme.com/]paper writing service[/url] research paper writer service [url=https://custompaperwritersservices.com/]essay writer website[/url] writing paper
HaaryCoemi
16 de abril de 2023 22:29You actually expressed that very well!
[url=https://writingpaperforme.com/]writer paper[/url] custom paper writer [url=https://custompaperwritersservices.com/]write a research paper for me[/url] how to write a response paper
HaaryCoemi
17 de abril de 2023 23:29Thank you! Ample information!
[url=https://writinganessaycollegeservice.com/]online essay writing services[/url] which essay writing service is the best [url=https://essayservicehelp.com/]essay help service[/url] best essay writing service 2016
home
18 de abril de 2023 03:3165271 59500Its hard to discover knowledgeable men and women on this subject, but you sound like you know what you are talking about! Thanks 488984
Oscarsprarp
18 de abril de 2023 13:52Superb forum posts. Many thanks.
[url=https://service-essay.com/]custom papers for college[/url] buy a literature review paper [url=https://custompaperwritingservices.com/]research paper writing services reviews[/url] paying someone to write a paper
HaaryCoemi
19 de abril de 2023 02:01Thanks. An abundance of advice.
[url=https://studentessaywriting.com/]college application essay writing service[/url] application essay writing service [url=https://essaywritingserviceahrefs.com/]essay writing service uk cheap[/url] essay service review
Oscarsprarp
19 de abril de 2023 15:05You mentioned this terrifically.
[url=https://argumentativethesis.com/]good thesis statement[/url] thesis creator [url=https://bestmasterthesiswritingservice.com/]thesis on service delivery and customer satisfaction[/url] doctoral thesis
HaaryCoemi
20 de abril de 2023 03:35Effectively spoken certainly. !
[url=https://helpwithdissertationwriting.com/]writing dissertation tips[/url] dissertation writing services [url=https://dissertationwritingtops.com/]online dissertation writing[/url] writing help
Oscarsprarp
20 de abril de 2023 13:52Nicely put, Thanks a lot!
[url=https://dissertationwritingtops.com/]dissertation writing tips[/url] phd prposal [url=https://helpwritingdissertation.com/]buy dissertations online[/url] define dissertation
HaaryCoemi
21 de abril de 2023 02:05You actually stated that very well.
[url=https://bestpaperwritingservice.com/]where can i buy resume paper[/url] buy cheap paper [url=https://bestonlinepaperwritingservices.com/]thesis paper writing services[/url] best research paper writing services
Oscarsprarp
21 de abril de 2023 12:36Terrific posts, Thank you!
[url=https://helpwithdissertationwriting.com/]dissertation writers online[/url] dissertation abstract [url=https://dissertationwritingtops.com/]help with dissertation[/url] dissertation writing services cost
HaaryCoemi
21 de abril de 2023 22:43Thank you, Excellent information.
[url=https://essaytyperhelp.com/]essay writing service[/url] essay helper free [url=https://helptowriteanessay.com/]medical school personal statement[/url] how to write a college essay
Oscarsprarp
22 de abril de 2023 12:22Appreciate it. A good amount of posts.
[url=https://helpwithdissertationwriting.com/]custom dissertation writing services[/url] best dissertation [url=https://dissertationwritingtops.com/]dissertation proposal[/url] buy dissertations
HaaryCoemi
22 de abril de 2023 22:40Many thanks. I like it!
[url=https://essaywritingservicelinked.com/]essay writting[/url] writing a compare and contrast essay [url=https://essaywritingservicetop.com/]writing essays services[/url] paper writer services
Oscarsprarp
23 de abril de 2023 09:59Thanks, Fantastic information!
[url=https://domyhomeworkformecheap.com/]coursework[/url] pay to do my homework [url=https://domycollegehomeworkforme.com/]do my homework for money[/url] do my homework for me
HaaryCoemi
23 de abril de 2023 22:29With thanks! Quite a lot of forum posts.
[url=https://argumentativethesis.com/]argumentative thesis statement[/url] research thesis [url=https://bestmasterthesiswritingservice.com/]college thesis[/url] thesis titles
Oscarsprarp
24 de abril de 2023 07:52Thanks! A lot of data.
[url=https://hireawriterforanessay.com/]online essay writer[/url] write this essay for me [url=https://theessayswriters.com/]make an essay[/url] writing essays
Oscarsprarp
25 de abril de 2023 05:44This is nicely put. .
[url=https://writinganessaycollegeservice.com/]essay writing practice[/url] types of essay writing [url=https://essayservicehelp.com/]writing a personal essay[/url] essay writing service buy
Ozempic
25 de abril de 2023 06:38830189 298621This really is truly fascinating, Youre a quite skilled blogger. Ive joined your rss feed and look forward to seeking far more of your magnificent post. Also, Ive shared your internet internet site in my social networks! 234008
Oscarsprarp
26 de abril de 2023 03:03Superb knowledge. Thanks.
[url=https://topswritingservices.com/]essay writing service uk cheap[/url] fast essay writing service [url=https://essaywriting4you.com/]writing a college admission essay[/url] top executive resume writing service
HaaryCoemi
26 de abril de 2023 17:36You’ve made your position extremely effectively..
[url=https://essaypromaster.com/]my paper writer[/url] persuasive essay writer [url=https://paperwritingservicecheap.com/]essay writer review[/url] how to write a reflective paper
HaaryCoemi
27 de abril de 2023 16:49Thank you! I value this.
[url=https://essaypromaster.com/]write paper[/url] paper writing services [url=https://paperwritingservicecheap.com/]online essay writer[/url] write my term paper
HaaryCoemi
28 de abril de 2023 15:56Useful stuff. Thank you!
[url=https://researchproposalforphd.com/]proposal introduction[/url] proposal essay [url=https://writingresearchtermpaperservice.com/]research paper helper[/url] research paper writing service
HaaryCoemi
29 de abril de 2023 14:45Really a lot of amazing data!
[url=https://ouressays.com/]buy research paper[/url] buy a research paper [url=https://researchpaperwriterservices.com/]parts of a research proposal[/url] research proposal
HaaryCoemi
30 de abril de 2023 13:37Nicely put. Thank you.
[url=https://theessayswriters.com/]essay writer free trial[/url] write an essay [url=https://bestcheapessaywriters.com/]write my resume for me[/url] write my paper for me free
HaaryCoemi
3 de maio de 2023 18:44Fantastic postings, Thanks.
[url=https://essaypromaster.com/]write paper[/url] automatic essay writer [url=https://paperwritingservicecheap.com/]writing a research paper[/url] how to write a response paper
HaaryCoemi
4 de maio de 2023 17:54Thank you! Lots of advice!
[url=https://essaywritingservicehelp.com/]admission essay services[/url] writing service [url=https://essaywritingservicebbc.com/]best essay writing service 2016[/url] trusted essay writing service
HaaryCoemi
6 de maio de 2023 16:06You’ve made your point!
[url=https://payforanessaysonline.com/]pay for essay papers[/url] pay for essay reviews [url=https://buycheapessaysonline.com/]pay for college papers[/url] pay for essay reviews
HaaryCoemi
8 de maio de 2023 12:01Nicely put, Thanks.
[url=https://phdthesisdissertation.com/]writing help[/url] dissertation definition [url=https://writeadissertation.com/]dissertation abstracts[/url] dissertation writing services
HaaryCoemi
9 de maio de 2023 11:32Nicely put. With thanks!
[url=https://payforanessaysonline.com/]buy essay online[/url] buy essay online [url=https://buycheapessaysonline.com/]buy an essay online[/url] pay to write essay
HaaryCoemi
10 de maio de 2023 10:30With thanks! I value this.
[url=https://essaypromaster.com/]how to write a conclusion for a research paper[/url] essay writer free [url=https://paperwritingservicecheap.com/]website that writes papers for you[/url] essay writers online
hexedindy
11 de maio de 2023 01:12Yes I am contemplating NPP cialis with dapoxetine
HaaryCoemi
11 de maio de 2023 09:17Many thanks. An abundance of postings!
[url=https://helpwithdissertationwriting.com/]dissertation writers[/url] phd dissertation [url=https://dissertationwritingtops.com/]phd dissertation help[/url] dissertation meaning
HaaryCoemi
12 de maio de 2023 08:00Lovely posts. With thanks.
[url=https://essayssolution.com/]writing a personal essay[/url] essay writer review [url=https://cheapessaywriteronlineservices.com/]best essay writers[/url] writing a persuasive essay
HaaryCoemi
13 de maio de 2023 06:51Good knowledge. Thanks.
[url=https://customthesiswritingservice.com/]good thesis[/url] thesis statment [url=https://writingthesistops.com/]thesis[/url] writing a thesis
Irrasse
14 de maio de 2023 04:20priligy cvs However, other factors usually contribute
HaaryCoemi
14 de maio de 2023 05:17This is nicely expressed. !
[url=https://service-essay.com/]buy a paper for college[/url] college paper writing service [url=https://custompaperwritingservices.com/]pay for research paper[/url] custom research paper writing services
HaaryCoemi
15 de maio de 2023 04:46Many thanks. A good amount of posts.
[url=https://essaywritingservicehelp.com/]best online essay writing services[/url] essay writing service reviews [url=https://essaywritingservicebbc.com/]essay writing app[/url] custom paper writing service
HaaryCoemi
16 de maio de 2023 04:16You said it perfectly..
[url=https://phdthesisdissertation.com/]dissertation writing services reviews[/url] best dissertation [url=https://writeadissertation.com/]best dissertation[/url] dissertation writing services reviews
Irrasse
16 de maio de 2023 18:31Identification and characterization of a selective, nonpeptide follicle stimulating hormone receptor antagonist best price cialis
HaaryCoemi
17 de maio de 2023 01:50Cheers! Numerous content.
[url=https://writingpaperforme.com/]writing a research paper[/url] best essay writers [url=https://custompaperwritersservices.com/]pay to write paper[/url] how to write a reflective paper
HaaryCoemi
17 de maio de 2023 22:53Seriously lots of amazing data.
[url=https://hireawriterforanessay.com/]write my paper for me free[/url] write paper for me [url=https://theessayswriters.com/]best essay writers[/url] writing a good essay
HaaryCoemi
18 de maio de 2023 19:34Nicely put, Many thanks!
[url=https://ouressays.com/]research proposal apa[/url] buy term papers online [url=https://researchpaperwriterservices.com/]write my research paper for me[/url] write my term paper
HaaryCoemi
19 de maio de 2023 16:12Great stuff. Thank you!
[url=https://customthesiswritingservice.com/]writing a thesis[/url] good thesis statement [url=https://writingthesistops.com/]phd thesis database[/url] phd thesis database
HaaryCoemi
20 de maio de 2023 12:59You actually stated it very well!
[url=https://studentessaywriting.com/]cheap essay writing service us[/url] cheap reliable essay writing service [url=https://essaywritingserviceahrefs.com/]unique essay writing service[/url] application essay writing service
HaaryCoemi
21 de maio de 2023 09:43Wow tons of terrific advice!
[url=https://ouressays.com/]writing proposal[/url] proposal writer [url=https://researchpaperwriterservices.com/]research paper helper[/url] research proposals
HaaryCoemi
22 de maio de 2023 06:37Kudos! Wonderful stuff!
[url=https://dissertationwritingtops.com/]best dissertation[/url] dissertation [url=https://helpwritingdissertation.com/]writing help[/url] phd paper
HaaryCoemi
23 de maio de 2023 03:19You expressed it perfectly!
[url=https://essaywritingservicelinked.com/]essay review service[/url] my essay service [url=https://essaywritingservicetop.com/]smart writing service[/url] paper writing service reviews
HaaryCoemi
23 de maio de 2023 18:58Superb material. Thanks a lot!
[url=https://englishessayhelp.com/]writing helper[/url] help with my essay [url=https://essaywritinghelperonline.com/]best essay writing service[/url] help me write my essay
HaaryCoemi
24 de maio de 2023 19:46This is nicely expressed! !
[url=https://helpwithdissertationwriting.com/]define dissertation[/url] dissertation def [url=https://dissertationwritingtops.com/]phd thesis[/url] phd dissertation help
HaaryCoemi
25 de maio de 2023 19:08With thanks, Loads of tips!
[url=https://domyhomeworkformecheap.com/]cpm homework help[/url] homework help cpm [url=https://domycollegehomeworkforme.com/]do my homework for free[/url] do my homework for free
HaaryCoemi
26 de maio de 2023 18:15You made your point quite well!.
[url=https://ouressays.com/]proposal writer[/url] research paper writer services [url=https://researchpaperwriterservices.com/]thesis proposal[/url] proposal writing
HaaryCoemi
27 de maio de 2023 17:20You actually explained that effectively!
[url=https://essaywritingservicehelp.com/]writing a college application essay[/url] help with college essay writing [url=https://essaywritingservicebbc.com/]my essay service[/url] ebook writing service
HaaryCoemi
28 de maio de 2023 16:47Kudos. Useful information!
[url=https://helpwithdissertationwriting.com/]dissertation editing services[/url] dissertation abstracts [url=https://dissertationwritingtops.com/]writing dissertation[/url] dissertations online
HaaryCoemi
29 de maio de 2023 15:58Thanks a lot, I value it.
[url=https://researchproposalforphd.com/]research paper help[/url] college term papers [url=https://writingresearchtermpaperservice.com/]research paper writing service[/url] write my research paper for me
HaaryCoemi
30 de maio de 2023 15:18Kudos! I like this!
[url=https://topswritingservices.com/]paper writing service college[/url] trusted essay writing service [url=https://essaywriting4you.com/]cheap paper writing service[/url] essay writing courses online free