
Vídeo manifesto: passo a passo de produção
Com o propósito de mostrar o posicionamento da empresa, o vídeo manifesto está diretamente ligado ao branding. Ou seja, está vinculado à experiência de valor que é entregue ao cliente, ao que o produto ou serviço representa e/ou defende.
O objetivo é comunicar o propósito pelo qual o negócio trabalha todos os dias, a parte subjetiva que faz toda a rotina ser mais do que custos, processos e lucro, conquistando a empatia das pessoas.
E para que essa mensagem seja passada de forma clara e atrativa, o audiovisual vem de encontro a esta forma de expressão para gerar o vídeo manifesto. Assim, todos os benefícios e recursos disponíveis ao vídeo podem ser utilizados a favor do relacionamento entre as organizações e o público.
Gostou da ideia? Saiba mais sobre este modelo narrativo nos próximos tópicos e entenda o porquê de criar um para o seu negócio.
Passo a passo para criar um manifesto
Para conseguir transmitir autenticidade e criar conexão com o público, a empresa precisa conhecer o perfil do seu consumidor, além de missão, visão e valores muito bem delineadas e praticadas. Afinal, não adianta fazer um vídeo lindo se dezenas de funcionários e clientes relatam um ambiente ou produto ruins, correto?
A partir das definições citadas se consegue identificar o propósito e a essência das atividades da empresa. A partir daí é fundamental desenvolver um roteiro que consiga demonstrá-los. Este é o momento de encontrar um parceiro da área, uma produtora de vídeo, para que tais informações sejam exploradas de forma atrativa e criativa.
Importante lembrar que o vídeo manifesto é diferente do institucional, pois, tem um tom menos formal, além de ser mais focado nos benefícios e valores subjetivos ao invés da história e infraestrutura da empresa.
Para garantir que seja adequado, durante a aprovação das ideias, verifique se o roteiro atende a todos estes critérios:
- Abordagem coerente com o público, em imagens e linguagem, prendendo a atenção;
- Apresenta o problema que a empresa resolve ou causa que defende, criando conexão com o espectador;
- Demonstra as ações da organização que solucionam ou combatem o problema apresentado.
Produção do vídeo manifesto
Na prática, a mensagem a ser passada pode ser explorada de diversas maneiras. Aqui, na Sobrado.TV, já desenvolvemos diversos vídeos desse formato para nossos clientes.
Há produções feitas a partir de banco de imagens, em que tanto vídeos ou fotos já estão prontos, sendo necessário escolher os que se adequam ao roteiro, além da edição e trilha sonora. Este foi o caso do vídeo manifesto do Instituto Avon, SophiA Software e Femme.
Mas também é possível realizar criações do zero. Seja captando todas as imagens, como fizemos para a Caedu Modas, além da possibilidade infinita de recursos gráficos pelo motion graphics, técnica escolhida pela Ecofuturo.
E também há a opção de reunir diferentes elementos para compor a mensagem de maneira dinâmica, como no vídeo da Aegea Saneamento. Nesse vídeo manifesto, além de apresentar todos os elementos citados anteriormente, a produção contou com uma trilha composta em parceria com a Jacarandá – Music for Film & Television, que potencializou os movimentos e conduziu a narrativa. Confira:
Em todos os exemplos, o alinhamento com a expectativa do cliente e o entendimento sobre o público e a empresa foram fundamentais para criar mensagens fortes, que impactam as pessoas.
Quer discutir a sua ideia ou projeto conosco? Será um prazer!
Preencha o formulário, e nós entraremos em contato.
Aproveitando que você chegou até aqui, dá uma olhadinha no nosso showreel, nele tem alguns trechos de vídeos que já produzimos:
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